Tito's Vodka Re-Branding Project

As a student at Flagler College, in my graphics design class we were assigned to the task of Re-Branding a company. My partner and I were assigned to take a brand and improve upon it. We chose to research and re-brand Tito's Vodka. The whole idea behind our campaign was to create a more modern brand. The new branding would be directed towards young, hip professionals, who would enjoy Tito's after a long day at work.